Search Engine Optimization (SEO)
The direct and indirect marketing activities are many and all connected to the various aspects of a website. The optimization of the site’s structure and its contents, the HTML code or the WordPress CMS, the management of incoming and outgoing links: these are all factors that influence positioning on search engine.
All this means that even the marketing activity works in synergy with the SEO activity.
Since Google is the most used search engine globally, most of the SEO and SEM (Search Engine Marketing) practices concern the study and comparison with the Google algorithm and its periodic updates: Penguin, Panda, and Hummingbird.
Our Main SEO Activities Are:
ACTIVITY ON PAGE
- Keywords analysis
- Competitors’ analysis
- Structure and review/development of contents
- Global optimization of the website
OFF-PAGE ACTIVITIES
- Development of quality content that has as its object your
- Link Building products (creation of direct and indirect links to your website)
If the customer requests it, we can also provide for the search for the domain, the configuration of the website and its construction, delivering a site or e-commerce that can guarantee the best possible performance in terms of visibility and conversions, also thanks to good positioning in the SERP of the main search engines. Since SEO services have a medium-long term, the best results are obtained in the medium-long term. For this reason, it is important to combine this type of optimization with a web marketing campaign based on tools such as SEM, social media, and advertising that have shorter reaction times.
Our SEO consulting services are perfect for companies looking to create user-centric marketing that does not come at the expense of technical skills.
We take care of increasing the website’s visibility in the search engine results pages through an activity that is constantly monitored according to all the evolutions and updates of the Google algorithms. Worthey Marketing aims to allow a rewarding and useful experience of your site by all users who search on the engines, pursuing the increase in the volume of quality traffic (potential customers, therefore) that your website receives through Google.
Our monthly website maintenance service starts at $30 for single page sites, $75 for basic sites, and $100 for membership sites. The monthly service is optional but highly recommended for your peace of mind.
Software updates, site security certificate and weekly backups. Content changes, deletions and additions depend on your maintenance plan type.
It depends on how quickly we can gather content from the client or other resources. For specialty websites where a photographer may need to be hired, completion time will vary greatly.
While no one can state that their sites are 100% secure, we take pride in offering some of the best security practices in the business, including an SSL certificate for safe browsing.
SEO is the process of optimizing your site’s content so you can be found more quickly by the search engines like Google or Bing.
Organic SEO starts at $250 per month which includes keyword research, SEO setup for tools, Google connections and online performance reporting. Targeted keyword SEO begins at $500 per month depending on the desired number of keywords you want to rank on page one of the search results.