How to Promote NFT Collections: 5 Best Free Ways

Have you created your first NFT collection? Congratulations on expressing your art! You are now facing the most challenging part: selling it!

It doesn’t matter if you are new in this industry; there is something you should know: unless you have an established audience, chances are your NFT collection won’t get much recognition without promoting it.

To be seen by those interested in what you offer, you have to share your talent and promote it effectively.

Here at ERTA, we are big fans of NFTs, so in this article, we want to share 5 ways you can promote your NFT collection for FREE!

Build a Community Brand by Using Social Media 

When you start the NFT journey, a large audience is not the most important thing. What is important is that you need a dedicated audience interested and ready to invest in your work.

To attract this kind of audience and keep them interested, use social media to post regular updates of your collection and slowly build your small community.

Collaborate with Other Creators 

Teaming up with others is a great way to get yourself out there and gain more recognition. There are platforms like Discord or Telegroup where you can find groups that share the same interest as you. It is a good idea to hang by those groups and occasionally discuss collaboration opportunities with them.

P.S. Follow the group’s policies so you won’t get banned. 

List your Collection on Popular NFT Marketplaces

When you’re a beginner, listing your collections on aggregated NFT marketplaces is a good starting point.

These marketplaces, such as OpenSea, get millions of visitors every day. However, thousands of creators expose their work, making it a little bit challenging for you to get the spotlight.

Run Giveaways 

Just like with every other product, giveaways are an effective way to widen your fan base, even when it comes to NFTs. Ask them to complete a few conditions before participating, and this will effectively allow you to get discovered by more people.

Produce Quality Content Related to your NFT Collection

We always say that content is KING, whatever you try to promote. This is true for NFTs too.

By generating organic traffic, you can easily measure how big your NFT marketplace is. But to generate traffic, you’ll need to rank your website on the first page of Google, which can only be achieved by producing quality content that would attract readers.

Like physical art, you need to promote your NFT to get your name out there. For most creators, this is a challenging time, but with good content promoted in the right places, you can achieve your goals.



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